Consumer durables advertising shows 2.9x growth on TV and 81% digital dominance in H1 2024, says TAM report
- Posted on October 18, 2024
- By Financial Express
- 2 Views
Consumer durables advertising shows 2.9x growth on TV and 81% digital dominance in H1 2024, says TAM report
The report highlights 2.9 times increase in television advertising for consumer durables and home appliances, while print continues to decline and digital methods rise to prominence.
