Comeback King: a new hotel for the man behind the fallen Birch
- Posted on November 21, 2025
- By Financial Times
- 1 Views
Comeback King: a new hotel for the man behind the fallen Birch
Chris King’s Birch brand was hailed as ‘the future of the British hotel’ — then swiftly went bust. As he launches Crafted, a new retreat in East Sussex, he tells Simon Usborne what went wrong
