Chipotle’s CEO isn’t worried about raising prices—most of his customers make more than $100k anyway
- Posted on February 10, 2026
- By Fortune
- 5 Views
Chipotle’s CEO isn’t worried about raising prices—most of his customers make more than $100k anyway
“They’re still spending in this tough economy,” Scott Boatwright said. “So we’re gonna lean into those consumers.”
