China's Nio says new Firefly EV to go on sale in Europe in H1 2025

BEIJING (Reuters) -China's Nio on Sunday said it would launch its new Firefly electric vehicle brand in Europe early in the first half of 2025, betting that it would help the company overcome European Union tariffs. William Li, Nio's CEO, told reporters in Guangzhou that the company will work with local partners on the sale and service of the Firefly in European markets. Nio unveiled the Firefly brand on Saturday and touted it as a rival product to Mercedes' Smart and BMW's Mini.