Change the image, not the wine: How Bordeaux châteaux plan to come out of a sales crisis
- Posted on May 11, 2025
- By Le Monde
- 3 Views
Change the image, not the wine: How Bordeaux châteaux plan to come out of a sales crisis
Le Monde spoke with Bordeaux winemakers and experts across the wine region. They are determined to change their fundamentals to regain their customers.
