Chaitanya Prasad: Branding works because humans are, fundamentally, storytellers | Hindi Movie News - The Times of India
- Posted on February 10, 2026
- By The Times of India
- 6 Views
Chaitanya Prasad: Branding works because humans are, fundamentally, storytellers | Hindi Movie News - The Times of India
The recent launch of When Branding Met the Movies at the World Book Fair in Delhi became a wide-ranging conversation on how cinema, culture and commer.