Cash cow to money pit: Why GM decided to let Cruise go
- Posted on February 8, 2025
- By Detroit Free Press
- 3 Views
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Cash cow to money pit: Why GM decided to let Cruise go
![](https://www.freep.com/gcdn/authoring/authoring-images/2024/08/22/PDTF/74909680007-ridehail-rider-entry.png?crop=2999,1688,x0,y156&width=1600&height=800&format=pjpg&auto=webp)
GM just over a year ago said Cruise would be a $50 billion per-year business. The company never made money and its parent soured quickly.