Campa Cola’s aggressive pricing disrupts soft drinks sector in India

Campa Cola’s return and aggressive pricing have caused turmoil in the Indian soft drinks market, with Coca-Cola and PepsiCo joining the price war. Backed by Reliance Industries, Campa Cola’s distribution is expanding, leading to increased promotions by its competitors. The price war has also impacted non-cola categories, potentially affecting brand loyalty and market positioning in […]