Burberry CMO: “We Didn’t Have the Luxury of Time”
- Posted on March 12, 2026
- By Vogue
- 6 Views
Burberry CMO: “We Didn’t Have the Luxury of Time”
Burberry’s 170th-anniversary campaign is the latest expression of a wider marketing reset. Chief marketing officer Jonathan Kiman explains what’s changed, and how the brand is balancing speed, heritage, and localization.
