Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1
- Posted on December 22, 2025
- By CNBC
- 3 Views
Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1
Lego and Formula 1 kicked off a multiyear partnership in 2025. Here's how that collaboration is providing value to the toy company and the racing organization.
