Brian Niccol has to get hold of 200,000 Sharpies so he can bring back a classic Starbucks tradition
- Posted on November 1, 2024
- By Fortune
- 3 Views
Brian Niccol has to get hold of 200,000 Sharpies so he can bring back a classic Starbucks tradition
"Unfortunately it's not as simple as going to Staples and picking up some Sharpies," Niccol said. "That's the power of our scale."
