Brands take a holy dip in the spiritual legacy of Maha Kumbh 2025
- Posted on February 18, 2025
- By Financial Express
- 6 Views
Brands take a holy dip in the spiritual legacy of Maha Kumbh 2025
According to industry estimates, brands are spending between Rs 10 crore and Rs 50 crore on Maha Kumbh activations. CSR-driven initiatives alone account for Rs 6 crore to Rs 35 crore per campaign.
