Brands bet big on CX platforms to elevate their customer support amid festive rush
- Posted on September 16, 2024
- By Financial Express
- 3 Views
Brands bet big on CX platforms to elevate their customer support amid festive rush
The festive season in India sees a significant increase in e-commerce sales, making up 40% of the year’s sales. Brands can benefit from this by focusing on customer experience and building connections but must also prepare for the strain on customer support.
