Boom Radio nicked Radio 2’s older listeners – and I know why it was so easy
- Posted on April 18, 2026
- By I Paper
- 10 Views
In brief
Boom Radio successfully attracted BBC Radio 2's aging demographic through strategic programming and format innovations. Industry insiders reveal the competition stemmed from Radio 2's inability to modernize content while maintaining appeal to mature audiences. A prominent producer from Radio 2's entertainment division analyzes the shift in listener preferences and explains why established broadcasters struggle to retain older demographics against specialized competitors in today's fragmented audio landscape.
Boom Radio nicked Radio 2’s older listeners – and I know why it was so easy
Now the BBC wants its older listeners back, according to the producer behind Paul O'Grady and Graham Norton's Radio 2 shows
