Boohoo bosses warned 'hiding behind power of the Debenhams brand is not a silver bullet'
- Posted on March 13, 2025
- By The Daily Star
- 4 Views

Boohoo bosses warned 'hiding behind power of the Debenhams brand is not a silver bullet'

EXCLUSIVE: Boohoo's rebrand into Debenhams has been met with wide scepticism among industry experts, and one has told the Daily Star that it won't be a 'silver bullet' for them