Blissclub’s campaign takes on gender labels with ‘Bitchcoin’—featuring a Shark Tank pitch
- Posted on February 10, 2025
- By Financial Express
- 1 Views
![](https://www.financialexpress.com/wp-content/uploads/2025/02/Untitled-design-15.png)
Blissclub’s campaign takes on gender labels with ‘Bitchcoin’—featuring a Shark Tank pitch
![](https://www.financialexpress.com/wp-content/uploads/2025/02/Untitled-design-15.png)
The initiative reclaims the often-derogatory term “bitch,” transforming it into a symbol of strength for women who challenge societal expectations.