Big Tech wants AI to help with your holiday shopping. The tech has flashes of magic, but it won’t replace Santa—yet
- Posted on November 27, 2025
- By Fortune
- 1 Views
Big Tech wants AI to help with your holiday shopping. The tech has flashes of magic, but it won’t replace Santa—yet
A flurry of new AI shopping assistants from OpenAI, Google, Perplexity, Amazon, Walmart, and Target promise to simplify gift-buying—but there are still glitches, gaps, and plenty of holiday-season caveats.
