Banks are missing out on GenAI benefits in marketing, client service: Bain & Co
- Posted on October 3, 2024
- By South China Morning Post
- 1 Views
Banks are missing out on GenAI benefits in marketing, client service: Bain & Co
Only two out of 16 financial institutions interviewed by the HKMA said they use GenAI to create tailored marketing plans or customised pitches.
