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Balls, boats and billionaires: Como 1907’s lifestyle brand aspirations

  • Posted on April 22, 2026
  • By Financial Times
  • 0 Views
  • 1 min read
Balls, boats and billionaires: Como 1907’s lifestyle brand aspirations
Balls, boats and billionaires: Como 1907’s lifestyle brand aspirations

Once, Como 1907 was just a football club. Now, its owners are trying to build a luxury ecosystem around its glamorous location
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Author
Financial Times

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