Bad Bunny's music streams soar since 2026 Super Bowl halftime show news

Puerto Rican superstar Bad Bunny's music catalog has seen a jump in streams since his 2026 Super Bowl halftime performance was announced. According to Luminate, an industry data and analytics company, Latin music is primarily consumed via streaming. The singer born Benito Antonio Martínez Ocasio recently said concerns about the mass deportation of Latinos played into his decision to bypass the mainland U.S. during his residency.