Bad Bunny positioned to consolidate his popularity in Brazil with first-ever performances

While Bad Bunny has dominated global charts, the superstar has not had quite the same success in Brazil, a country notoriously hard for foreign stars to win over due to a devotion to national artists. Bad Bunny has come to Brazil at the peak of his career so far, following the phenomenal hype around his performance at the Super Bowl halftime show. “It’s the best time to try and unlock a country like Brazil, at a time when he’s managed to dominate practically the entire world,” said Felipe Maia, an ethnomusicologist who is pursuing a doctoral degree on popular music and digital technologies at Paris Nanterre University.