Axis Capital initiates coverage on Meesho with 'Buy' rating; lists 3 tailwinds, key risks

Axis Capital initiates a 'Buy' on Meesho with a Rs 195 target, anticipating a 34% surge. The brokerage highlights Meesho's strong position to capture growth in smaller cities through its affordability model. Key drivers include expanding user base to 440 million, growing ad revenue, and competitive advantages over rivals.