Austrian ski slope management firm optimistic about China's market

Exhibitors at the World Winter Sports Expo 2024, in Beijing, held optimistic views about China's ice-and-snow sports market. Maximilian Mündler, Chief operating officer of ARENA Slope Management from Austria, said China's winter sports market is not only a steady and fast-growing market, there are also some quite big resorts that have existed for many years, adding that the market is a perfect fit for new technology and know-how.