Auction houses are rebranding as cultural destinations amid a topsy-turvy market
- Posted on January 27, 2026
- By CNN
- 3 Views
Auction houses are rebranding as cultural destinations amid a topsy-turvy market
Following a splashy move from Sotheby’s, Bonhams is the next auction house to upgrade to a museum-worthy space in New York. But despite new flagships and record-breaking sales, the art market is still showing distress signals.
