Asian Cricket Council awards exclusive Asia Cup sponsorship rights to TCM Sports Management until 2031

TCM Sports Management has secured exclusive commercial sponsorship rights for all Asian Cricket Council (ACC) Asia Cup tournaments until 2031. The agreement covers men's, women's, and youth events, allowing TCM to manage sponsorships, branding, and advertising. TCM aims to enhance fan engagement and brand exposure through various initiatives, including the introduction of ACC Awards to recognize outstanding Asian cricketers.