Apple’s iPhones Sales Aren’t Getting an AI Boost. How and When That Could Change.

Apple much-heralded rollout of artificial-intelligence capabilities for the iPhone looks to still be underwhelming buyers. Apple Intelligence—the company’s brand of AI—was officially released to the U.S. public on the most recent iPhone models late last month. “Even as consumers familiarize themselves with Apple Intelligence…the data indicates that demand has been relatively muted thus far,” analyst David Vogt wrote in a research note.