Apple TV+ hikes its monthly subscription price by 30 percent: How much will you pay in US?

Apple TV+ is set to increase its monthly subscription price to $13, marking its first hike since 2023. The $3 increase, effective August 21, 2025, will impact current subscribers within 30 days of their renewal. This follows similar price adjustments by Netflix and Peacock. While the new price will be effective immediately for the new users, existing users will only feel the pinch once their current plan comes up for renewal.