Apple just named its next CEO—and Tim Cook is passing down the same advice Steve Jobs once gave him
- Posted on April 21, 2026
- By Fortune
- 1 Views
- 1 min read
Apple just named its next CEO—and Tim Cook is passing down the same advice Steve Jobs once gave him

Apple insider John Ternus will become CEO of $4 trillion tech giant Apple this September, and outgoing leader Tim Cook has just revealed the advice he’ll give his successor.