Anthropic joins the AI rush into Formula 1

Anthropic has signed a multiyear deal with Atlassian Williams F1 Team, its first major sports partnership. Why it matters: AI companies are flocking to F1 as they try to tap into fandom and reach international markets. Driving the news: Anthropic's large language model, Claude, will serve as the team's "Official Thinking Partner" — meaning the brand will not only be plastered across the team's drivers and cars, but Claude will also be integrated...