Annual beauty Advent calendar craze is changing how cosmetics brands court new shoppers
- Posted on November 21, 2024
- By The Globe and Mail
- 1 Views
Annual beauty Advent calendar craze is changing how cosmetics brands court new shoppers
Trading candies for small versions of products behind the doors of festive packages, the calendars give customers a chance to discover new makeup, and skincare while reliving childhood nostalgia
