American Eagle backs Sydney Sweeney's wordplay ad campaign, says ‘it’s about the jeans, nothing more’

American Eagle's ad with Sydney Sweeney faced criticism. The tagline used 'jeans' and 'genes' in a playful way. Some people linked it to eugenics. American Eagle says the ad is about denim and personal style. The company denies any offensive meaning. Sydney Sweeney has not commented. The brand believes the controversy keeps it relevant.