Amazon opens first beauty and health store in Italy as part of brick-and-mortar expansion

Amazon expands brick-and-mortar presence with new beauty and health store in Milan, Italy. “Amazon Parafarmacia & Beauty” will offer a wide range of beauty and personal care items, including popular brands like La Roche-Posay and Vichy. The store also features “Derma-bars” for complimentary skin analysis and a section staffed by pharmacists for non-prescription medications.