‘AI is rewriting the rules of adtech, demanding outcome ownership’ InMobi’s Abhay Singhal
- Posted on May 14, 2025
- By Financial Express
- 1 Views
‘AI is rewriting the rules of adtech, demanding outcome ownership’ InMobi’s Abhay Singhal
"There are three key areas where innovation is reshaping the space: The first is AI-driven creative production: The process of creating ad content—whether static, dynamic, or video—is being radically redefined by generative AI," Singhal said.
