After Heineken announces job cuts, the beer market faces major upheaval
- Posted on February 24, 2026
- By Le Monde
- 7 Views
After Heineken announces job cuts, the beer market faces major upheaval

On February 11, Heineken launched a plan to achieve 'significant savings,' reflecting falling consumption in certain markets such as Europe as well as the rapid shift in demand toward low- or non-alcoholic beers with new flavors.