After a month of Shein at French department store BHV, controversy fails to boost sales
- Posted on December 19, 2025
- By Le Monde
- 3 Views
After a month of Shein at French department store BHV, controversy fails to boost sales
The arrival of the ultra-fast-fashion store from the Chinese e-commerce site at the Parisian department store has hardly produced the results expected by its owner, Frédéric Merlin. Meanwhile, tensions are rising between management, employees and suppliers.
