Africa's $4.8 Billion Live Events Problem: Why Governments Are Rewriting the Rules
- Posted on January 14, 2026
- By International Business Times
- 4 Views
Africa's $4.8 Billion Live Events Problem: Why Governments Are Rewriting the Rules
Across Africa, governments are increasingly deploying live events as tools of tourism growth, youth-economy activation, and global brand positioning. Ghana reported US$4.8 billion in tourism receipts in 2024.
