Abby Awards 2025: Big wins, bold campaigns, and what they say about India’s media future
- Posted on May 21, 2025
- By Financial Express
- 1 Views

Abby Awards 2025: Big wins, bold campaigns, and what they say about India’s media future

Wavemaker India emerged as a frontrunner, bagging the coveted Grand Prix for Dream11’s “India’s New Local Language,” a campaign that leaned into vernacular storytelling to break the clutter during the cricket season