Aam aadmi wants smaller biscuit packs, but brighter jewellery
- Posted on February 10, 2025
- By Business News Today
- 3 Views
Aam aadmi wants smaller biscuit packs, but brighter jewellery
Indias middle class is balancing rising costs and aspirations by choosing smaller packs for daily essentials while using EMIs for premium products. Easy financing is driving purchases of high-end appliances and jewellery, as households manage their budgets amid inflation and changing consumption patterns.