A lot in a name? Indian business bloc has a brand new game

Indian companies are accelerating rebrands to stay relevant in a fast-growing market. Zomato becoming Eternal and Oyos parent turning into PRISM reflect a push to signal evolution, appeal to investors and unify business lines. Experts say relevance drives these pivots, though consumer reactions vary. Sectors like mobility, FMCG, fintech and energy may see more rebrands as firms prepare for future shifts.