A home world cup that rewired the WPL’s ceiling
- Posted on November 27, 2025
- By Business News Today
- 2 Views
A home world cup that rewired the WPL’s ceiling
India's 2025 Women's Cricket World Cup victory ignited a surge in the Women's Premier League's commercial appeal. Record viewership and digital reach translated into increased sponsorship, higher player valuations, and a boom in endorsements, transforming women's cricket into a mainstream marketing asset.
