“75% G-Wagons sold in India are personalised”: Santosh Iyer explains Mercedes' 'hyper-custom' strategy - The Times of India
- Posted on June 17, 2025
- By The Times of India
- 2 Views
“75% G-Wagons sold in India are personalised”: Santosh Iyer explains Mercedes' 'hyper-custom' strategy - The Times of India
Mercedes-Benz India is prioritizing hyper-personalization, exemplified by the AMG G63 Collector’s Edition, which includes unique India-specific design
