72% of new auto buyers discover brands on Meta apps, reveals Meta-FADA report
- Posted on January 21, 2025
- By Financial Express
- 2 Views
72% of new auto buyers discover brands on Meta apps, reveals Meta-FADA report
Meta and FADA’s report highlights the growing influence of digital platforms in India’s automotive market, with 72% of car buyers discovering brands via Meta apps. WhatsApp and Instagram Reels are key tools for communication and evaluation, boosting lead generation and dealership digitisation.