Zoho’s Sridhar Vembu has advice for engineers, scientists and doctors: ‘Do sales, get rejected, repeat’
- Posted on August 26, 2026
- By Business News Today
- 1 Views
- 1 min read
In brief
Sridhar Vembu, Zoho's chief scientist, challenges technical professionals to transition into entrepreneurship by prioritizing direct customer engagement. His unconventional approach emphasizes the transformative power of sales activities, teaching engineers and scientists resilience through rejection while validating business concepts. This methodology bridges the gap between technical expertise and commercial viability, enabling innovators to grasp market dynamics and build sustainable ventures grounded in authentic customer feedback rather than theoretical assumptions.
Summary auto-generated by AI from the original publisher's content. Editorial standards.
Zoho’s Sridhar Vembu has advice for engineers, scientists and doctors: ‘Do sales, get rejected, repeat’
Zoho chief scientist Sridhar Vembu has urged engineers, scientists and doctors who want to become entrepreneurs to start with sales calls, embrace rejection and learn directly from customers. He argues that selling improves communication, tests business assumptions and helps technical professionals understand what it takes to build a successful company.
