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Your TV is watching you every second. Here’s how

  • Posted on August 9, 2026
  • By The Age
  • 1 Views
  • 1 min read
In brief

Modern televisions have transformed into data collection devices, generating substantial revenue through viewer surveillance rather than hardware sales. Manufacturers employ advanced tracking technology to capture viewing habits, behavioral patterns, and demographic information, subsequently monetizing this data by selling detailed consumer profiles to advertising networks. This shift represents a fundamental change in the TV industry's business model, where user privacy is exchanged for personalized ad targeting and sophisticated market analytics.

Summary auto-generated by AI from the original publisher's content. Editorial standards.

Your TV is watching you every second. Here’s how
Your TV is watching you every second. Here’s how

Manufacturers no longer make their profits from selling TVs, but from capturing screenshots, analysing what you’re watching and selling that data to advertisers.
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Author
The Age

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