Yash starrer 'Toxic- A Fairy Tale for Grown-ups' OTT deal value crashes to Rs 30 crore following its box office debacle
- Posted on September 7, 2026
- By The Times of India
- 1 Views
- 1 min read
In brief
Despite assembling a powerhouse ensemble featuring Yash, Nayanthara, and Kiara Advani, director Geetu Mohandas's 'Toxic: A Fairy Tale for Grown-ups' failed to capitalize on its initial momentum at the box office. The ambitious multi-starrer, which carried significant industry expectations, experienced a dramatic downturn in collections, ultimately disappointing producers and studios. The film's OTT rights have consequently been valued at Rs 30 crore, reflecting its commercial underperformance and marking a significant setback in the streaming market valuation.
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Yash starrer 'Toxic- A Fairy Tale for Grown-ups' OTT deal value crashes to Rs 30 crore following its box office debacle
'Toxic- A Fairy Tale for Grown-ups', directed by Geetu Mohandas and led by an ensemble cast including Yash, Nayanthara, Kiara Advani, Tara Sutaria, Huma Qureshi, and Rukmini Vasanth, was widely tipped to be among the year's biggest hits. That prediction fell short, however, as the film's promising start gave way to a sharp decline at the box office, leaving it labelled a flop.
