World Cup shows US is ‘golden market’ for football, says Major League Soccer boss
- Posted on July 14, 2026
- By Financial Times
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- 1 min read
The Major League Soccer leadership acknowledges the unprecedented surge in American football enthusiasm following the World Cup tournament. Broadcasting data reveals historic viewership records, positioning the United States as an increasingly lucrative market for professional soccer. This growth trajectory signals shifting consumer preferences in American sports entertainment and demonstrates sustained momentum for MLS expansion and development strategies moving forward.
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