With New Price Hike, Apple TV Now Costs 3x More Than It Did at Launch
- Posted on August 28, 2026
- By PC Mag
- 1 Views
- 1 min read
Apple continues its aggressive pricing strategy with another subscription fee increase for Apple TV+, raising the service cost to triple its original launch price. This latest hike, implemented within just twelve months of the previous adjustment, aims to capitalize on premium content including acclaimed shows and exclusive sports broadcasting rights like Formula 1 and Major League Soccer. The adjustment also impacts Apple One bundle pricing, forcing subscribers to reassess the value proposition of their entertainment packages.
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