Will Trump's AI rebrand as 'super intelligence' catch on?
- Posted on September 23, 2026
- By BBC News
- 1 Views
- 1 min read
Trump's administration is attempting to rebrand artificial intelligence as 'super intelligence' to reshape public perception of AI technology. While some officials and advisors have adopted this terminology, industry experts remain skeptical about its widespread adoption. The rebranding effort reflects broader political communication strategies, though linguistic shifts in tech terminology typically emerge from research communities rather than political initiatives. The success of this semantic pivot will likely depend on media coverage and public receptiveness to the new framing.
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