Why RH Is Taking Over Europe—and Hosted Milan Design Week’s Glitziest Party
- Posted on April 28, 2026
- By Vogue
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- 1 min read
RH, the luxury American furniture giant, is strategically establishing dominance across Europe through flagship locations in Paris and Milan, with ambitious expansion plans targeting London. The brand's premium positioning and high-profile events showcase its commitment to capturing the European luxury market. This aggressive European expansion reflects RH's strategy to strengthen its global footprint beyond North America, leveraging design excellence and sophisticated retail experiences.
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