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Why Patagonia Filed A Trademark Infringement Lawsuit Against ‘Pattie Gonia’

Posted on June 9, 2026
By Forbes
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1 min read

Why Patagonia Filed A Trademark Infringement Lawsuit Against ‘Pattie Gonia’

Patagonia was compelled to sue Pattie Gonia after she filed to trademark her name for clothing and marketing, which Patagonia views as encroaching on its brand.